Viral Video Analysis 1

Dove Evolution

This video is about a middle aged, women who is transformed from an average look of a female perspective to a Photoshoped add campaign for a Dove advertisement. The intention of this video is to make not only the younger audience but also a middle age audience aware that not even models are casted as perfect to the casting director, as a newspaper editor once said that, ‘evolutionists like to use the analogy of the incomplete mouse trap.’

This video appears on the worldwide web which enables a wide ranged audience as the clip generated more than 44,000 view of within its first day of release. The main purpose of this video is to create awareness that not everybody is perfect and everybody should be comfortable with whom he or she is; as several comments on the video indicted that the model used in the video “…looked better natural.”

The video changed from a medium shot to a close up shot of the models face to indicate the dramatic change in which was made by the Photoshop editor; due to the video compression of the user generator, it therefore made the video images look pixilated and blocky.  

Glossary of Terms

Key Terms
Video Formats	Video formats is technology of electrically capturing, recording, processing, string, transmitting and constructing a sequence of still images representing scenes of motion, for example, AVI – which is used for Microsoft audio and video.
Streaming	Streaming is videos which are constantly available for people to receive and view.
File Compression	File compression is a way of shrinking files and documents so that less storage is being used. A positive of file compression that the file is small enough to be sent around in emails and a negative of file compression is that the file will not be of a high resolution, resulting bad quality and the quality of sound wouldn’t be the same.
Aspect Ratio	Aspect ratio is the viewing height and width in which is shown on screen. For example the most popular ratio used on screens is 16:9 and 4:3.
Frame Rates	Frame rates are the amount of images and frames which are being displayed per second on the screen.

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