Mid Evaluation

As a group we decided to create a pre- recorded insert about affordable fashion for young students who attend City of Westminster college between the ages of 16-19. Whilst starting our pre- recorded insert production we where aware that many students around the college with unique fashion sense where unaware with how much they spent on each item of clothing but they said they where highly influenced by celebrities and what they wear, which includes people like 'Wiz Khalifa' and 'Pharell Williams' and many more. This gave us an idea to incorporate music alongside fashion to make our insert more interesting and exciting to watch and would relate more to our target audience.

Magazine Program

http://prezi.com/0nf4miocviie/magazine-programme/

Insert Proposal

Proposal

Are you into fashion?

Different fashion icons influence most students who attend ‘City of Westminster College’ such as mainstream celebrities like Rihanna, Chris Brown and Kanye West who has anticipated in creating an A-list fashion line for celebrities. As a group we will be interviewing several students around the college asking them about the latest affordable fashion and analysing their outfit (where they got each item of clothing from and prices).  

Zoetrope

I am going to explain the process of using the zoetrope method.

Zoetrope is a cylinder optical toy with numerous slits with a series of images on the inner surface, when reviewed the cylinder rotating, it gives an impression of the images moving in a continues motion, scanning through the slits keeps the pictures from simply blurring together so that the user sees a rapid succession of images producing the illusion of motion, the equivalent of a moton picture. When looking over the cylinder optical toy instead of looking through the slits you cannot see the pattern.

Music Video

Job Roles

Sheniz: Director, Editor, Actress/ Singer, Costume

Jordan: Producer, Actor/ Rapper, Camera Man, Location Scout

Production Diary

Week 1: Discussed and chose the song in which we will be using in our music video and allocted our job roles, understanding what specific roles we will be doing in the music video.(15 Minute discssion)

Week 2: Discussed and developed mind maps of different music genres suggesting intial and final ideas.

Week 3: Developed our final ideas into a storyboard of what specific movements and actions that will be happening whilst filming our music video.

Week 4: Filming Music Video

Week 5: Continue all asspects of filming and begin to edit the music video on final cut pro.

Week 6: Complete all editing and written work. We will then post our video on youtube and show our class to recieve constructive feedback.

Mind Map

Story Board

Scene 1: An establishing over the sholder shot of the music video being watched onj a mobile phone, and Sheniz's boyfriend (Rusher) is angry that she is with another guy. The camera then zooms into the mobile phone and the music video will begin to play.

Scene 2: Shot reverse shot of Jordan and Sheniz at song opening establishing the scenery. Sheniz then starts with the song chorus. -Jordan  then raps to the camera on his doorstep.

Scene 3: Sheniz will then be singing to the camera and will be walking down a deserted road portraying different angels and camera shots (portraying her confidence).

Scene 4: Jordan does his rap whilst walking down the street after Sheniz but she is unaware that he is following her.

Scene 5: Jordan then grabs Sheniz's hand and walks infront of a car where we have a slight romantic dance and Sheniz sings to Jordan displaying her love for him. This will be transitioned with a short clip when Sheniz is with her boyfriend (Rusher) and catches her eye with Jordan but gets pulled away.

Music Video

CWC INDENT 

Evaluation

In class sue gave us the task to create a ident specific for City of Westminster College, our group consisted of Raymond, Alessandra, Shaniz and Me (Jordan).

To begin our ident for our college we had to begin with critical planning of initial ideas of what we wanted to include. We then created 3 mind maps of all our ideas and then deciding on the best one to use. I believe that I managed my time very constructively as I tried to keep myself busy at all times and asking members of my group if they need help whenever signs of struggle appeared. I rate myself a 4 as I was absent once throughout this task meaning the production process of our ident was slowed down. 

I therefore rated my group 5 out of 5 as they where always ready and keen to keep on working, even when I was absent they filled me in with any idea changes that was made on that day and also asked for my input. Our college ident very much related to the design brief as we included different areas of work that the college educates, and also including the college name and logo.

In our animation we included the clay mation technique which is a technique we learnt how to use and evaluate in class, so we decided to include a morph interacting with a college student so that our ident relates to not only a younger target audience but an older target audience, we received feedback from our fellow classmates and said that they 'Really enjoyed the ident' but we also received negative feedback as the morph put his middle finger up which is very inappropriate and could be changed by including another shot of the morph or blanking out the morph hand.

What I would do differently? The things that i would do differently is include more areas of animation techniques to showcase our talents and make the college ident even more interesting to watch and eye catchy. We also needed to include a shot which appears to be missing which is the transition the the classroom door to the desk as comments on the video, this was addressed. I believe as a group we worked very well and I would defiantly chose the same people again to work with.

Unit 33.2 - 33.3 (City Of Westminster College Ident)

City Of Westminster College Ident

Mind Maps

Audio Pitch

Characters

Storyboards