Viral Video Analysis 2

John West Salmon "Bear Fight" ad

This viral video is about a specific brand of salmon, showing how and where and the ways in which they get the best salmon for their customers. This video was created for a mass audience who tend on going grocery shopping as this video is persuading the view to buy their product.

The video was first broad casted to television viewers on the BBC intervention and generated 300 million Internet view overall.

This video has been recorded using hand held camera which indicates this is a low budgeted commercial giving the video a more realistic feel; this advert has been shot using two main shots, including a long shot and shallow focus shot where the foreground image is sharper and the background image is unfocused to target a specific element. In this case the image of the 'John West Salmon' is the sharper image, which has the purpose of convincing the audience the buy there product after showing the audience that they will do anything for the best salmon.