Comparing 2 Idents

The two idents in which I will be comparing is "BBC One- Ident- 'Capes'- 2008" and "BBC Zoetrope Ident," one creating a futuristic feel and the other creating a more naturalistic every day feel of a real life persona

BBC Zeotrope Ident 

BBC One Ideny

"BBC Zeotrope Ident" contains both old and future graphics which plays on gender stereotypes, in this channel ident (BBC Two) is mainly directed at a male orientation aged 30+, as past filming techniques have been introduced; such as flash gordon which is a science fiction comic strip that was used to convey a surrealistic scenery as flying cars and space ships are displayed throughout the ident with plain textual font  relating to the older target audience.

BBC One ident of a grey/ rainy day, displaying a typical day of london weather as the weather but the weather then changes to a sunny background and a dramatic display of bright colours indicating the BBC One logo as being friendly and very warm and welcoming to watch the channel. Both BBC idents have a simular feature as the BBC Zeotrope ident begins with a circular motion and the BBC One Ident ends with a constant circular motion of people cycling.
http://prezi.com/4-nlm_bdtyra/bbc-1-bikes/

Introduction to Channel Indents

What is Channel Identification?
Channel identification is a constant practice of radio or television stations or networks on identifying themselves mainly through brand names.
What are the characteristics of Channel Identification?
The main characteristics in which channel identification contains is instrumental sounds (non-diagetic sounds) which can have a higher'd or lowered volume; this can include string instruments, this was used in the the E4 channel identification to present a mellow feel to the audience. The characteristics also includes eye catching features to stand out from other existing channels by using every day products/ individuals on a unique scale for example BBC Three uses cartoon human like characters in their channel indents. Another characteristic which is frequent throughout all channel indents is appealing to their target audience for example BBC Three presents their advert with elaborate bright colours indicating that their programs are directed towards a younger target audience.
What is the purpose of Channel Identification?
Channel identification is a constant practice of radio or television stations or networks on identifying themselves mainly through brand names, identifying the audience into specific categories E.G. Age, gender, race, ethnicity and culture. It is vital that the companies such as the BBC and E4 to guide their viewers in the right direction to watching their shows, indents are used to be recognised quickly and easily. As brands and labels help people make choices more easily for example in the early 80's their used to be 1000 product lines in supermarkets and now their are up to 100,000 brands meaning they have to stand out from others to gain profits; this also relates to the television market as their only use to be 1 to 4 channels and then in the mid 90's channel 5 was then launched and then following in 1989 Sky was launched serving multiple channels to gain the viewers interest. Linked media is the network space.

Introduction to Editing

What is editing?
Editing is the process of selecting from different shots and joining them together to tell a story.
What is eliptical editing?
Eliptical editing is showing time has passed, it allows us to fill in the gaps and moves the story on more quickly and tajes up less time on the screen.
What are long shots used?
A long shot is used to remind the viewer the surroundings and whats going on which makes the story easier to understand.
What is "non- diagetic" sound?
Non- diagetic sound is sounds or music which are not natural to its surroundings. The music creates tension showing that the girl is in the woods alone.
How do we know that she is bending down to pic up the ring? (What shots are used and why?)
A jump cut is used to indicate what her movement was; to pick up the ring which is on the ground creating meaning through close up shots of the ring on the ground and then in her hand and then a close up on her face.
Overhead establishing shot- What does this achieve?
This sets out the space where the action will take place and the characters position.
 What is shot reverse shot?
Shot reverse shot is cutting between characters, looking at each other indicating a conversation.
What is eye- line matching?
Eye- line matching is matching eyes between shot reverse shot indicating that they are talking to each other. E.G. off screen and down then off screen and up.
Why do we cut to the other characters of the group?
They cut between the other characters in the group in two's and single shots to see the reaction on their faces.
What is a wipe?
Wipe is to move current action to another location and time in a diagonal angel (MIS EN SCENE)
What is the effect of using quick cuts?
26 shots which are quick cuts which indicate fast rhythms which keeps the story moving on and keeping the audience on their toes.
How can editing build tension and pace?
By using more shots which get shorter and shorter to quicken the pace with close up shots of the characters face showimg fear and long shots to show what is happening.
What is cross cutting?
Cross cutting is cutting between two characters showing the progess up the cliff and then to the anxious audience watching the characters climb the cliff.
What are reaction shots?
Reaction shot is showing the fear of the audience of what may happen if one the persons climbing the cliff falls.
What is seamless editing?
Seamless editing is not thinking about the work that the editor has put in to construct the scene.
What is a jump cut?
Jump cut is cutting on action so that audience is aware that editing has taken place.
What is flashback and what does it achieve?
A sudden and disturbing vivid memory of an event in the past, typically as the result of psychological trauma or taking LSD.

Cloning Georgina

Organize For Editing

Firstly you open 'Final Cut Pro' and locate your work.

You then label all your clips, appropriate to what they are when viewing them; you do this by selecting on the file and then selecting the text.

You then rename the clip or file.

After renaming each clip you can then create individual bins to help separate and organize your work.

You then right click on the mouse and select on new bin.

You then name each folder according to the files you have such as 'Stills', 'Audio' and 'Video', you then drag and drop your files into the appropriate folder.

After dragging all your files in the appropriate folders your work should look neat and organised.